Traps and Hazards in Data Visualization Tool Design and Selection

The Big Ideas

  • Data visualization technologies share the allure and mystique of enterprise systems of the 90’s, and therefore the same risks of hasty, non-targeted and counter-productive implementation.
  • Key to the most effective data visualization applications is a clear and accurate fit between (1) operational and strategic need and (2) technical functionality that fulfills that need.
  • Effective fit in data visualization solution implementation requires not only the consideration of data sufficiency, but also data rationalization: too much can be just as useless as too little.


My initial IIA

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