Who thought Domino’s Could be a Disruptor?

Julia Oswald

Senior Vice President of Strategy and Insights, Domino’s

How has Domino’s become such a dominating force in the Quick Serve Industry? Julia Oswald’s presentation shared the key drivers of this success. Domino’s broad strategy is to be a part of the disruption. The company has three key tenants to achieve this strategy:

1) Craft food that they are proud of, 2) Drive growth in the carryout business and 3) Aggressively innovate and invest in digital and in-house analytics. The progression of the Strategy and Insights department has been a crucial

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