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Episode 14: Erika McBride

In this episode I sit down with Erika McBride who looks after all things analytics at the giant material science company, Dow, Inc. Like many of my prior guests, Erika manages the analytics and data science function, but doesn't actually have a data science background. Instead, her main focus is on how analytics translates to business outcomes. You'll hear some great slogans in this episode like, "translating data into profit," and "ringing the cash register at Dow." Erika shares how leadership viewed analytics when she first joined the company, much like a science experiment, and how she has been able to turn the culture around to a highly successful venture inside Dow today.