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Resources

Explore insights from IIA and select content from our research library below. Our content is always independent and driven by our clients’ everyday problems, challenges and initiatives.

Dimensions of a Data-Driven Culture

In non-data-driven businesses, data may play a part in decision-making, but it doesn’t drive decisions. Instead, leaders may rely on intuition, mistake conventional wisdom for facts, and use confirmation bias. Data-driven businesses let data guide decisions, outcomes and strategies, even when the data goes against…

Why People Analytics?

As with all analytics, People Analytics starts with understanding the problem you’re trying to solve. How do you match the challenges in your people processes to your wider company ambitions, and how do you use…

Embedded Analytics, The Logical Next Step

As companies seek to use advanced analytics to drive improved decision-making, knowing how and when to embed those analytics in business processes, in order to eliminate human variance and interference, becomes a critical skill. Embedded…

Marketing Attribution In A Post-Cookie World

Google has only delayed the inevitable – the end (of third-party cookies) is still coming. Despite Google announcing that it would stop tracking third-party cookies back in January 2020, many analytics teams, both Marketing…

Embracing Data Governance

Data governance has often been looked upon as a necessary hedge against legal or compliance issues, which often means it is looked upon as a burden to most. We refer to this as Data Governance 1.0 (DG1.0). The pain of ineffective data governance on analytics…

Supporting Data Literacy Efforts With Self-Service BI

There are many wrong ways to drive data literacy and only one right way - in context. Data Literacy efforts are only effective when they enable people to actively use and apply their new data…

Racial Equality in Analytics

In this webinar, the third in a series on Racial Equality in Analytics, Tamara DaCosta, HR Director, Reporting and Analytics HQ at Turner Construction Company, Diya Wynn, Sr Practice Manager, Emerging Technologies & Intelligent Platforms…

Creating An Analytics Community Of Practice

A Community of Practice (CoP) enables individuals to come together to work towards a common goal. Here are just a few reasons a CoP is worth considering: To improve analytics activities within an organization by tapping into the energy and passion of individuals around topics,…

Closing the Analytical Talent Gap: An Executive's Guide to Working with Universities

After spending several years answering almost daily emails and telephone calls from business managers asking for staffing help and aiding fellow academics with their analytics teaching needs, Dr. Jennifer Priestley of Kennesaw State University and…


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