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Resources

Explore insights from IIA and select content from our research library below. Our content is always independent and driven by our clients’ everyday problems, challenges and initiatives.

5 Differentiators to Advance Analytics Maturity Whitepaper

Based on insight from our research and assessments, IIA has identified five areas that are critical to crack if you want to leverage analytics for business advantage and move to a more advanced stage of analytics maturity. We have consolidated them in a whitepaper we…

2022 Analytics Predictions and Priorities

Curious about what lies ahead in 2022 for data and analytics leaders and teams and how you should consider shifting your priorities in response? In the free IIA 2022 Predictions and Priorities research brief, data analytics thought leaders and evangelists Bill Franks (CAO, IIA), Tom…

2022 Predictions and Priorities

Curious about what lies ahead in 2022 for data and analytics leaders and teams and how you should consider shifting your priorities in response? In the 5th annual IIA 2022 Predictions and Priorities webinar, data…

Mapping Your Analytics Operating Model

Operating Models Are Like Diets Everyone eats and so everyone has a diet. Some people, however, are more intentional in their diet, which can lead to better long-term outcomes and a healthier end result. This is true of analytics operating models as well. Every firm…

Applying Data Governance 2.0: Best Practices to Business Intelligence Governance

Today's Data Governance best practices are built on the lessons of decades of missteps and frustration. The new approach focuses on building lightweight user-centric approaches, enabled with robust and flexible tools. And these lessons and…

Dimensions of a Data-Driven Culture

In non-data-driven businesses, data may play a role in decision-making, but it doesn’t drive decisions. In contrast, data-driven businesses let data guide decisions, outcomes and strategies, even when the data goes against inclination and time-honored assumptions. This eBook provides an overview of IIA's Data-Driven Culture…

Why People Analytics?

As with all analytics, People Analytics starts with understanding the problem you’re trying to solve. How do you match the challenges in your people processes to your wider company ambitions, and how do you use…

Embedded Analytics, The Logical Next Step

As companies seek to use advanced analytics to drive improved decision-making, knowing how and when to embed those analytics in business processes, in order to eliminate human variance and interference, becomes a critical skill. Embedded…

Marketing Attribution In A Post-Cookie World

Google has only delayed the inevitable – the end (of third-party cookies) is still coming. Despite Google announcing that it would stop tracking third-party cookies back in January 2020, many analytics teams, both Marketing Analytics…


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Research & Advisory Network clients have full access to our research library including strategic frameworks, topic deep dives, leading practices from blue-chip companies and brief responses on the most common topics being worked on across the client community. In addition, clients can directly engage with authors through IIA’s Expert Network.

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