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    Offerings designed to help companies make the transition to data-driven decision making, advanced analytics and AI

  • Expertise Overview

    IIA help clients build capabilities across seven areas critical to building a successful and effective enterprise analytics capability

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      Organization models, talent, analytics skills, roles & responsibilities, funding models, etc.

    • Culture

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      Developing an analytics strategy, building an analytics program, measurement, communication, etc.

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      Business alignment, operationalization, requirements definition, prioritization, ROI, metrics, etc.

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    • Tools & Technology

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  • Resources Overview

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      Regularly scheduled, in depth presentations on topics that matter from IIA executives, experts and thought leaders

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    Content designed to share trends, challenges, insights and best practices from our work with clients in the broader analytics community

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    • Roundtables & Webinars

      Regularly scheduled, in depth presentations on topics that matter from IIA executives, experts and thought leaders

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    Over a decade of experience delivering unbiased research, advisory and assessment services designed to accelerate analytics performance

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Communicating Analytics Value Before Budget Season Hits

Communicating Analytics Value Before Budget Season Hits

As analytics teams head into 2026 planning, many face a familiar challenge: they've delivered tangible value, but struggle to turn that work into future investment. In this session, IIA Expert and Echo Global Logistics EVP Scott Friesen shares a practical framework for raising the visibility, and perceived value, of your analytics organization. From shaping a balanced project portfolio to cultivating internal champions, this session will help leaders translate analytics outcomes into organizational momentum.

Join Friesen as he discusses how to:

  • Build a portfolio of work that balances quick wins with long-term impact
  • Educate “below the waterline,” helping leaders understand what lies beneath the surface of analytics results
  • Think like a marketer, promoting the good work your team has produced that has improved the business