Effectively generating demand for advanced analytics is a challenge for all of our clients and it is so critical to the success of broad-based advanced analytics projects and programs that IIA elevates it to top-level status in our models and our research.

In a functional information economy that is intent on competing on analytics, the first principle for success is: demand drives everything. The second principle is: demand must be satisfied, and also shaped and socialized.

Many important topics fall into the demand management domain including: business alignment, self-service strategies, use case identification, activity prioritization, managing demand from difficult business stakeholders, measuring customer success, and measuring customer satisfaction.

IIA helps clients focus on demand management as the engine for their advanced analytics programs.