The Baseline

ENTERPRISE-WIDE LEADERSHIP INPUT – Survey up to 50 senior leaders across functions and divisions to reveal where your program stands.

MASTER MATURITY SCORE – A clear score quantifying the maturity of your analytics and AI strategy against key elements of high-performing programs.  

10-DIMENSION AUDIT – A structured audit across strategic integration, governance, funding, executive advocacy, talent, tooling, and data foundations. 

ASYMMETRIC RISK ANALYSIS – Identify structural bottlenecks that will stifle the success of other areas of the program. 

BUSINESS ALIGNMENT ANALYSIS  – Identify strategic misalignment and where strengths are masking weaknesses, like prolific AI experimentation without a clear governance framework.

PRIORITIZED “JUMP START” ROADMAP – A sequenced, prescriptive action plan grounded in your actual risk profile, not a generic maturity model.

YEAR-OVER-YEAR BENCHMARKING TOOL – Reusable scoring framework to track progress, justify spend, and recalibrate strategy over time.

You’re leading analytics and AI inside a complex enterprise. Expectations are high. AI is on every executive agenda. Business units want faster answers, smarter automation, better forecasts. At the same time, governance feels uneven, adoption varies by division, and you can’t always tell whether data and analytics truly drive competitive advantage across the company.

The 30-Day Enterprise Analytics and AI Baseline Assessment gives you a clear view of where your program stands as measured through the lens of senior leadership. It uncovers structural bottlenecks, strategic misalignment, and hidden gaps that put your program at risk. D&A leaders use The Baseline to justify investment, take immediate action on high-risk gaps, and benchmark their progress YoY.   

Enterprise-Wide Leadership Diagnostic

We deliver a brief and thorough survey to up to 50 senior leaders across functions and divisions against key elements of high-performing D&A programs. Based on IIA’s proprietary Seven Stage Model of maturity, The Baseline assesses critical dimensions of analytics and AI strategy, including strategic integration, executive advocacy, data foundations, ethical governance, financial investment, and cultural readiness.   

Master Maturity Score

We translate leadership input into one clear number that defines where your program stands today and where to lead your team next. Compared to high-performing programs, are you a leader, where your focus should be on frontier innovation and scale? Is your analytics and AI strategy emerging, where you have pockets of excellence, but silos are still a problem? Are you lagging behind the field, where focus on data foundations and executive buy-in is paramount? This score is your baseline for action.  

Business Alignment and Strategic Risk Analysis

While the Master Maturity Score is your beacon for buy-in and investment, The Baseline does not stop there. What matters most are the gaps – often hidden – between dimensions. Dimensional heatmaps and variance diagrams expose structural bottlenecks that will stifle success and misalignment or uneven strategies across the business. The most dangerous risks are those where strengths are masking weaknesses. 

Findings, Recommendations, and “Jump Start” Roadmap

Within 30 days, you receive two deliverables. First, an expert-facilitated readout of findings, your Master Maturity Score, and dimensional analysis with high-risk gaps. Second, a prioritized “Jump Start” roadmap that sequences what to fix based on asymmetric risk and business impact. This is not a maturity label. It is a concrete, tailored plan you can defend and act on with IIA’s strategic advisory or targeted diagnostics for deeper evaluation.