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Making the Case: Analytics ROI with the Returned Business Value Lens

Analytics leaders are often asked to justify the value of their work, especially when it's already under scrutiny. The Returned Business Value (RBV) Framework from IIA offers a structured way to respond. In this practical session, IIA Expert Marc Demarest unpacks the most common ROI scenarios analytics leaders face and walks through how to tailor your value model accordingly—by identifying the bet, the business owner, the type of analytics product involved, and how it will be measured. You’ll leave with concrete guidance for defending past investments and improving the odds of future wins.

Key takeaways include:

  • Learn how to match your ROI model to different analytics outputs (infrastructure, data products, information products, analytics applications)
  • Get a repeatable method for identifying, documenting, and evaluating analytics project bets and their post-mortem
  • Understand when to model for justification, cost containment, budgeting, or internal marketing