Skip to content
  • Services Overview

    Offerings designed to help companies make the transition to data-driven decision making, advanced analytics and AI

  • Expertise Overview

    IIA help clients build capabilities across seven areas critical to building a successful and effective enterprise analytics capability

    • Organization

      Organization models, talent, analytics skills, roles & responsibilities, funding models, etc.

    • Culture

      Analytics maturity, information economies, leadership, decision-making skills, ethics, etc.

    • Process, Methods & Practices

      Analytics techniques, artificial intelligence, business intelligence, agile, visualization, storytelling, UX design, etc.

    • Plans & Programs

      Developing an analytics strategy, building an analytics program, measurement, communication, etc.

    • Demand Management

      Business alignment, operationalization, requirements definition, prioritization, ROI, metrics, etc.

    • Data

      Data strategy, data management, data governance, access, privacy, data engineering, etc.

    • Tools & Technology

      Analytics platform strategy, analytics application lifecycle, Cloud, Dev Ops, tool selection, etc.

  • Resources Overview

    Example insights, frameworks and best practices derived from IIA’s experience working directly with clients

    • Topic Hubs

      IIA’s best resources and expert insights on a specific analytics challenge—all in one place.

    • Tools, Templates, and Guides

      Actionable resources to accelerate your analytics journey.

    • Roundtables & Webinars

      Regularly scheduled, in depth presentations on topics that matter from IIA executives, experts and thought leaders

  • Community Overview

    Content designed to share trends, challenges, insights and best practices from our work with clients in the broader analytics community

    • Blog

      Timely, relevant perspectives from IIA leaders and experts based on our experience with clients and unique market perspective

    • Podcast

      Informative and engaging discussions with successful analytics executives from leading companies

    • Events

      Virtual and in person Symposiums with practitioner-driven agendas, collaboration and peer-to-peer networking

    • Roundtables & Webinars

      Regularly scheduled, in depth presentations on topics that matter from IIA executives, experts and thought leaders

  • Company Overview

    Over a decade of experience delivering unbiased research, advisory and assessment services designed to accelerate analytics performance

  • Contact

Beyond ROI: A Practical Guide to Measuring and Communicating the True Value of Enterprise Analytics

Take a practical approach to proving ROI on analytics—read our expert designed eBook for a step-by-step guide on communicating the value of your projects.

Too often, analytics teams get stuck justifying their work with outdated ROI math that doesn’t reflect how value is actually created—or lost—in complex organizations. This practical guide introduces the Returned Business Value (RBV) framework: a clear, field-tested approach for measuring, communicating, and sustaining analytics impact beyond simple cost-benefit calculations. Learn how to align initiatives to strategy, manage real-world risk, and build value stories that stand up to scrutiny—turning analytics from a service function into a true strategic bet-maker.