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  • Services Overview

    Offerings designed to help companies make the transition to data-driven decision making, advanced analytics and AI

  • Expertise Overview

    IIA help clients build capabilities across seven areas critical to building a successful and effective enterprise analytics capability

    • Organization

      Organization models, talent, analytics skills, roles & responsibilities, funding models, etc.

    • Culture

      Analytics maturity, information economies, leadership, decision-making skills, ethics, etc.

    • Process, Methods & Practices

      Analytics techniques, artificial intelligence, business intelligence, agile, visualization, storytelling, UX design, etc.

    • Plans & Programs

      Developing an analytics strategy, building an analytics program, measurement, communication, etc.

    • Demand Management

      Business alignment, operationalization, requirements definition, prioritization, ROI, metrics, etc.

    • Data

      Data strategy, data management, data governance, access, privacy, data engineering, etc.

    • Tools & Technology

      Analytics platform strategy, analytics application lifecycle, Cloud, Dev Ops, tool selection, etc.

  • Resources Overview

    Example insights, frameworks and best practices derived from IIA’s experience working directly with clients

  • Community Overview

    Content designed to share trends, challenges, insights and best practices from our work with clients in the broader analytics community

    • Blog

      Timely, relevant perspectives from IIA leaders and experts based on our experience with clients and unique market perspective

    • Podcast

      Informative and engaging discussions with successful analytics executives from leading companies

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      Virtual and in person Symposiums with practitioner-driven agendas, collaboration and peer-to-peer networking

    • Roundtables & Webinars

      Regularly scheduled, in depth presentations on topics that matter from IIA executives, experts and thought leaders

  • Company Overview

    Over a decade of experience delivering unbiased research, advisory and assessment services designed to accelerate analytics performance

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Analytics Maturity: Supply and Demand Harmony in the Information Economy


For over a decade IIA has set the standard for assessing and progressing the maturity of enterprise analytics. Flash back to the founding of IIA and this meant creating awareness around the power of data and analytics to gain a competitive advantage. Now, the challenge lies in adoption. In 2023 technical deficiencies are hardly the problem. Rather, analytics leaders and their teams are breaking through cultural barriers and managing behavioral change in a new era of accountability.

In this interactive session, Jack Philips and Christopher Donovan discuss:

  • The value of regularly assessing the analytics maturity of the enterprise and benchmarking against your peers
  • The three principles of the information economy and the north star of supply and demand harmony
  • Key actions D&A leaders and their teams can take to progress in their analytics maturity journey