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  • Services Overview

    Offerings designed to help companies make the transition to data-driven decision making, advanced analytics and AI

  • Expertise Overview

    IIA help clients build capabilities across seven areas critical to building a successful and effective enterprise analytics capability

    • Organization

      Organization models, talent, analytics skills, roles & responsibilities, funding models, etc.

    • Culture

      Analytics maturity, information economies, leadership, decision-making skills, ethics, etc.

    • Process, Methods & Practices

      Analytics techniques, artificial intelligence, business intelligence, agile, visualization, storytelling, UX design, etc.

    • Plans & Programs

      Developing an analytics strategy, building an analytics program, measurement, communication, etc.

    • Demand Management

      Business alignment, operationalization, requirements definition, prioritization, ROI, metrics, etc.

    • Data

      Data strategy, data management, data governance, access, privacy, data engineering, etc.

    • Tools & Technology

      Analytics platform strategy, analytics application lifecycle, Cloud, Dev Ops, tool selection, etc.

  • Resources Overview

    Example insights, frameworks and best practices derived from IIA’s experience working directly with clients

  • Community Overview

    Content designed to share trends, challenges, insights and best practices from our work with clients in the broader analytics community

    • Blog

      Timely, relevant perspectives from IIA leaders and experts based on our experience with clients and unique market perspective

    • Podcast

      Informative and engaging discussions with successful analytics executives from leading companies

    • Events

      Virtual and in person Symposiums with practitioner-driven agendas, collaboration and peer-to-peer networking

    • Roundtables & Webinars

      Regularly scheduled, in depth presentations on topics that matter from IIA executives, experts and thought leaders

  • Company Overview

    Over a decade of experience delivering unbiased research, advisory and assessment services designed to accelerate analytics performance

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Business Intelligence Maturity: The Foundation for Advanced Analytics

An organization’s competencies in descriptive and diagnostic business intelligence (BI) lay the foundation for excellence in advanced analytics, and a failure to achieve sufficiency in business intelligence can thwart an organization’s efforts to take meaningful predictive and prescriptive analytics into production. Many companies struggle to achieve BI sufficiency and continue to wrestle with complex design and implementation problems related to the delivery of descriptive business intelligence to their business constituencies.

Industry experts Marc Demarest (CEO, Noumenal) and Marius Moscovici (CEO & Founder, Metric Insights) discuss the quantitative findings from IIA’s 2022 cross-industry Business Intelligence Maturity Market Study, and what those findings suggest about successful — and unsuccessful — strategies and tactics, including assessment, for building a stable BI foundation for your organization’s transition to advanced analytics.

Presented by:

  • Marc Demarest, CEO, Noumenal
  • Marius Moscovici, CEO & Founder, Metric Insights
  • David Alles, Vice President, IIA