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  • Services Overview

    Make the difficult and necessary transition to advanced analytics and AI.

    • The Baseline

      Know where your program stands, where risk hides, and what to fix first.

    • Targeted Assessments

      Deep-dive data, analytics, and AI diagnostics that explore specific organizational, cultural, or capability challenges.

    • Bespoke Advisory

      Act on your tailored roadmap with access to 150+ experts, custom workshops, private leadership cohorts, and proprietary frameworks.

  • Expertise Overview

    IIA help clients build capabilities across seven areas critical to building a successful and effective enterprise analytics capability

    • Organization

      Organization models, talent, analytics skills, roles & responsibilities, funding models, etc.

    • Culture

      Analytics maturity, information economies, leadership, decision-making skills, ethics, etc.

    • Process, Methods & Practices

      Analytics techniques, artificial intelligence, business intelligence, agile, visualization, storytelling, UX design, etc.

    • Plans & Programs

      Developing an analytics strategy, building an analytics program, measurement, communication, etc.

    • Demand Management

      Business alignment, operationalization, requirements definition, prioritization, ROI, metrics, etc.

    • Data

      Data strategy, data management, data governance, access, privacy, data engineering, etc.

    • Tools & Technology

      Analytics platform strategy, analytics application lifecycle, Cloud, Dev Ops, tool selection, etc.

  • Resources Overview

    Example insights, frameworks and best practices derived from IIA’s experience working directly with clients

    • Topic Hubs

      IIA’s best resources and expert insights on a specific analytics challenge—all in one place.

    • Tools, Templates, and Guides

      Actionable resources to accelerate your analytics journey.

    • Roundtables & Webinars

      Regularly scheduled, in depth presentations on topics that matter from IIA executives, experts and thought leaders

  • Community Overview

    Content designed to share trends, challenges, insights and best practices from our work with clients in the broader analytics community

    • Blog

      Timely, relevant perspectives from IIA leaders and experts based on our experience with clients and unique market perspective

    • Podcast

      Informative and engaging discussions with successful analytics executives from leading companies

    • Events

      Virtual and in person Symposiums with practitioner-driven agendas, collaboration and peer-to-peer networking

    • Roundtables & Webinars

      Regularly scheduled, in depth presentations on topics that matter from IIA executives, experts and thought leaders

  • Company Overview

    Over a decade of experience delivering unbiased research, advisory and assessment services designed to accelerate analytics performance

  • Contact

Jason Larson

Vice President, Marketing, IIA

Jason Larson is vice president of marketing at IIA, where he oversees the strategy and execution of the company's marketing portfolio. A hands-on marketing leader, Jason has written and presented on a variety of topics in the D&A field. Bringing a breadth of experience and interests to his role, from content strategy to curriculum development and creative direction, he’s had the pleasure to work alongside data and analytics leaders at some of world's most recognizable brands for 10+ years.