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  • Services Overview

    Offerings designed to help companies make the transition to data-driven decision making, advanced analytics and AI

  • Expertise Overview

    IIA help clients build capabilities across seven areas critical to building a successful and effective enterprise analytics capability

    • Organization

      Organization models, talent, analytics skills, roles & responsibilities, funding models, etc.

    • Culture

      Analytics maturity, information economies, leadership, decision-making skills, ethics, etc.

    • Process, Methods & Practices

      Analytics techniques, artificial intelligence, business intelligence, agile, visualization, storytelling, UX design, etc.

    • Plans & Programs

      Developing an analytics strategy, building an analytics program, measurement, communication, etc.

    • Demand Management

      Business alignment, operationalization, requirements definition, prioritization, ROI, metrics, etc.

    • Data

      Data strategy, data management, data governance, access, privacy, data engineering, etc.

    • Tools & Technology

      Analytics platform strategy, analytics application lifecycle, Cloud, Dev Ops, tool selection, etc.

  • Resources Overview

    Example insights, frameworks and best practices derived from IIA’s experience working directly with clients

    • Topic Hubs

      IIA’s best resources and expert insights on a specific analytics challenge—all in one place.

    • Tools, Templates, and Guides

      Actionable resources to accelerate your analytics journey.

    • Roundtables & Webinars

      Regularly scheduled, in depth presentations on topics that matter from IIA executives, experts and thought leaders

  • Community Overview

    Content designed to share trends, challenges, insights and best practices from our work with clients in the broader analytics community

    • Blog

      Timely, relevant perspectives from IIA leaders and experts based on our experience with clients and unique market perspective

    • Podcast

      Informative and engaging discussions with successful analytics executives from leading companies

    • Events

      Virtual and in person Symposiums with practitioner-driven agendas, collaboration and peer-to-peer networking

    • Roundtables & Webinars

      Regularly scheduled, in depth presentations on topics that matter from IIA executives, experts and thought leaders

  • Company Overview

    Over a decade of experience delivering unbiased research, advisory and assessment services designed to accelerate analytics performance

  • Contact

Keith Moody

Analytics and AI Executive, IIA Expert

Keith Moody is an analytics and AI executive with more than 20 years of experience building enterprise data, analytics, and AI capabilities that deliver measurable business value. At Discount Tire, he led the expansion of analytics across pricing, real estate, staffing, demand forecasting, and customer experience, generating over $300M in business impact. Previously, at Bridgestone, he built the enterprise analytics capability from the ground up across the credit, retail, and manufacturing divisions, ultimately leading the enterprise Analytics Center of Excellence across North and South America. Throughout his tenure, his teams delivered tens of millions in profit growth, cost savings, and efficiency improvements while laying the foundation for enterprise-wide analytics.