Over the last 20 years Sherwick has helped the world’s most recognizable brands from Nike to Netflix acquire & engage their audiences through a deeper understanding of each customer’s journey. As VP of Benchmarking & Assessment, he is driven with entrepreneurial passion to revolutionize IIA’s measurement science fueling our data & analytics advisory services. He has inspired teams to deliver beyond expectation founded upon best practices to democratize data that is accurate, trusted, secure and accessible. His experience spans industries including financial services, retail, media & entertainment, real estate, legal services, enterprise software and even professional motorsports. He has been an evangelist for the ethical use of data in personalization through transparency to build trust in relationships throughout B2B2C. He received his PhD from the University of Kansas and his undergraduate degree from Tufts University.