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  • Services Overview

    Offerings designed to help companies make the transition to data-driven decision making, advanced analytics and AI

  • Expertise Overview

    IIA help clients build capabilities across seven areas critical to building a successful and effective enterprise analytics capability

    • Organization

      Organization models, talent, analytics skills, roles & responsibilities, funding models, etc.

    • Culture

      Analytics maturity, information economies, leadership, decision-making skills, ethics, etc.

    • Process, Methods & Practices

      Analytics techniques, artificial intelligence, business intelligence, agile, visualization, storytelling, UX design, etc.

    • Plans & Programs

      Developing an analytics strategy, building an analytics program, measurement, communication, etc.

    • Demand Management

      Business alignment, operationalization, requirements definition, prioritization, ROI, metrics, etc.

    • Data

      Data strategy, data management, data governance, access, privacy, data engineering, etc.

    • Tools & Technology

      Analytics platform strategy, analytics application lifecycle, Cloud, Dev Ops, tool selection, etc.

  • Resources Overview

    Example insights, frameworks and best practices derived from IIA’s experience working directly with clients

    • Topic Hubs

      IIA’s best resources and expert insights on a specific analytics challenge—all in one place.

    • Tools, Templates, and Guides

      Actionable resources to accelerate your analytics journey.

    • Roundtables & Webinars

      Regularly scheduled, in depth presentations on topics that matter from IIA executives, experts and thought leaders

  • Community Overview

    Content designed to share trends, challenges, insights and best practices from our work with clients in the broader analytics community

    • Blog

      Timely, relevant perspectives from IIA leaders and experts based on our experience with clients and unique market perspective

    • Podcast

      Informative and engaging discussions with successful analytics executives from leading companies

    • Events

      Virtual and in person Symposiums with practitioner-driven agendas, collaboration and peer-to-peer networking

    • Roundtables & Webinars

      Regularly scheduled, in depth presentations on topics that matter from IIA executives, experts and thought leaders

  • Company Overview

    Over a decade of experience delivering unbiased research, advisory and assessment services designed to accelerate analytics performance

  • Contact

Tom Thomas

SVP, Data Strategy, Analytics & AI, FordDirect, FordDirect

Tom Thomas is an executive with over 30 years of building organizations that deliver analytic, digital marketing, and ERP solutions for the automotive, CPG, hospitality, and public utilities industries. He’s currently the head of data strategy, analytics, and artificial intelligence at FordDirect. His team’s mission is to maximize FordDirect’s unique data position in the automotive industry by providing analytic solutions that measure and drive cross channel and cross tier digital performance for all Ford dealers and Lincoln retailers in the US and Canada. Over the years, Thomas has contributed to a variety of publications and is a frequent industry speaker.