Each year, the International Institute for Analytics takes time to focus on the latest analytics trends and the most pressing analytics challenges currently facing organizations. We gather the basis for our predictions from our day-to-day work supporting and advising analytics leaders and programs. Our insights arise from the breadth of expertise and cross-industry perspectives we encounter every day from our clients, partners, and members of the IIA expert network.

This is our 9th annual look forward into the upcoming year, and the annual Predictions and Priority research brief and the associated webinar have become among IIA’s most popular content of the year. As in the past few years, we have augmented our predictions by also providing some specific priorities for leaders to focus on as they attempt to address each prediction. Therefore, each priority provides specific guidance as to how to best prepare for, and adapt to, its corresponding prediction.