In non-data-driven businesses, data may play a role in decision-making, but it doesn’t drive decisions. In contrast, data-driven businesses let data guide decisions, outcomes and strategies, even when the data goes against inclination and time-honored assumptions.

This eBook provides an overview of IIA's Data-Driven Culture Framework, including descriptions of seven key dimensions for organizing, growing and maintaining a world-class data-driven culture:

1. Cultural Norms: Make sure a data-driven decision making is core to all behaviors
2. Personal Orientation: Don’t let decision traps prevent your data-driven decision making
3. Technology Enablement: Create infrastructural preconditions by setting a "data tone" for your company
4. Decision-Making Skills: People make decisions about data, and effective decisions require training, mentorship and assessment tools
5. Leadership Behavior: Local leaders must be continually and explicitly supportive of data-driven decision-making behaviors
6. Peer Behavior: Improvements in data-drive decision-making driven by peer norms will accelerate your transformation
7. Human Capital: The company’s commitment to data-driven decision-making should be clearly visible in every phase of the employee life cycle.

Download this free eBook now to get access to these insights. Full clients of IIA also have access to the detailed framework and a comprehensive research brief with actionable insights about enabling your company’s transformation to a data-driven culture. In addition, clients have personal access to the data analytics experts that developed the framework and have successfully implemented it in their businesses.