In non-data-driven businesses, data may play a part in decision-making, but it doesn’t drive decisions. Instead, leaders may rely on intuition, mistake conventional wisdom for facts, and use confirmation bias.
Data-driven businesses let data guide decisions, outcomes and strategies, even when the data goes against inclination and time-honored assumptions.
Having a data-driven culture means that you go where the data and your interpretation of the data lead you, rather than using data selectively to reinforce your positions for other reasons or ignoring the signals in your data when those signals don’t align with your preferences, expectations or desired outcome.
This ebook provides an overview of IIA's Data-Driven Culture Framework including descriptions of seven key dimensions for organizing, growing and maintaining a world-class data-driven culture. IIA clients have access to the full framework and experts to help with implementation.