The fundamental problem with most analytics initiatives is they are quite often undertaken in a poorly defined context.
In establishing enterprise analytics programs, analytics leaders often initially focus on technology, processes and business objectives to achieve analytical transformations. Most leaders neglect to factor in cultural state and structuring. What analytics leaders neglect to characterize, and what becomes a source of their efforts’ frustration or failure, is their organization’s naturally occurring information economy, with its own history, characteristics and (dys)functions.
This eBook provides an easy-to-follow framework on how to map your unique information economy by walking through five steps:
- Characterizing the demand-side constituencies
- Characterizing the distribution infrastructure
- Identifying implicated suppliers and sources
- Plotting the lines of supply, as they exist today
- Plotting the lines of supply, as demand believes they should be