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Services Overview
Offerings designed to help companies make the transition to data-driven decision making, advanced analytics and AI
- Research & Advisory Network
  Access to unbiased experts, frameworks, research and case studies to maximize analytics team effectiveness and success
- Analytics Leadership Consortium
  Councils for analytics leadership teams meeting regularly to share and discuss effective strategies and best practices
- Analytics Assessments
  Actionable, diagnostic insights and recommendations for the enterprise, analytics organizations and individual contributors
- Advisory Services
  Unbiased guidance and support from IIA leaders and experts
Expertise Overview
IIA help clients build capabilities across seven areas critical to building a successful and effective enterprise analytics capability
- Organization
  Organization models, talent, analytics skills, roles & responsibilities, funding models, etc.
- Culture
  Analytics maturity, information economies, leadership, decision-making skills, ethics, etc.
- Process, Methods & Practices
  Analytics techniques, artificial intelligence, business intelligence, agile, visualization, storytelling, UX design, etc.
- Plans & Programs
  Developing an analytics strategy, building an analytics program, measurement, communication, etc.
- Demand Management
  Business alignment, operationalization, requirements definition, prioritization, ROI, metrics, etc.
- Data
  Data strategy, data management, data governance, access, privacy, data engineering, etc.
- Tools & Technology
  Analytics platform strategy, analytics application lifecycle, Cloud, Dev Ops, tool selection, etc.
Resources Overview
Example insights, frameworks and best practices derived from IIA’s experience working directly with clients
- Strategy & Thought Leadership
  Foundational concepts for analytics success
- Analytics Maturity
  Measuring analytics capability with the 5 Stages of Analytics Maturity and DELTA Plus frameworks
- Practical Insights
  Detailed explorations of specific analytics areas taken from IIA’s client only content library
- Webinars
  Regularly scheduled, in depth presentations on topics that matter from IIA executives, experts and thought leaders
Community Overview
Content designed to share trends, challenges, insights and best practices from our work with clients in the broader analytics community
- Blog
  Timely, relevant perspectives from IIA leaders and experts based on our experience with clients and unique market perspective
- Podcast
  Informative and engaging discussions with successful analytics executives from leading companies
- Events
  Virtual and in person Symposiums with practitioner-driven agendas, collaboration and peer-to-peer networking
- Webinars
  Regularly scheduled, in depth presentations on topics that matter from IIA executives, experts and thought leaders
Company Overview
Over a decade of experience delivering unbiased research, advisory and assessment services designed to accelerate analytics performance
- News
  The latest news and press releases from IIA
- Leadership
  Executive team and key advisors
- Careers
  Join the IIA team
Contact
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Blog Posts by Bob Morison

Name: Block 81
Address: Portland, OR
Price range: $

Keep Ageism Out of Your Analytics

By Bob Morison

August 20, 2020

In a recent article on Forbes.com, Ken Dychtwald and I describe three common mistakes marketers make with respect to retirees and other older consumers. The first is ignoring them in favor of chasing the youth market – when in fact…

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