Resources
Explore insights from IIA and select content from our research library below. Our content is always independent and driven by our clients’ everyday problems, challenges and initiatives.
2018 Research Journal
Download the 2018 edition of our annual Analytics Research Journal for an inside look at featured research, members of the Expert Network, and new offerings from IIA.
Data and Analytics Trends Impacting Marketing, PART 1: Channels and Personalization
Analytics advances are accelerating at an unprecedented pace, and perhaps nowhere more quickly than in marketing. Advances in computing hardware, software applications and delivery channels enable marketers to deliver timely…
Improving Analytics Measurement
One of the continual challenges for analytics leaders is measuring the work of their analytics groups and communicating the results to business leaders. Sound measurement and transparency form the foundation…
Analytics Maturity Powers Company Performance
Does the development of enterprise analytics capabilities really drive superior company performance? As IIA works with clients from around the world, we are often asked this question. Of course, we…
2019 Analytics Predictions & Priorities
Each year, the International Institute for Analytics takes time to focus on the latest analytics trends and the most pressing analytics challenges currently facing organizations. We gather the basis for…
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Research & Advisory Network clients have full access to our research library including strategic frameworks, topic deep dives, leading practices from blue-chip companies and brief responses on the most common topics being worked on across the client community. In addition, clients can directly engage with authors through IIA’s Expert Network.
Looking for more? Contact us today about how we can connect you to our Expert Network.