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Operationalizing Customer Analytics in Financial Services
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Data and Analytics Trends Impacting Marketing, PART 1: Channels and Personalization
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Everything You Wanted To Know About Containers But Were Afraid To Ask
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Building an Analytics Team for Your Organization
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What Skills Does Your Team Have? How Do You Assess These Skills?
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Roundtables & Webinars
In depth presentations and panel discussions from IIA leaders, clients and experts on concepts, topics and trends essential for analytics and AI success.
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It's Time to Require Analytics in Business Plans
Profit and Loss (P&L) statements permeate businesses due to the need to track how a business is performing at overall, business unit, and even project-by-project levels. This blog raises a question: why shouldn’t an analytics plan be expected as a part of the business plan for any major initiative
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Why Google Duplex Did Not Pass the Turing Test
Recently, a lot of press was given to Google’s Duplex Artificial Intelligence (AI) bot. Watch a video of the demonstration here. The Duplex bot calls businesses, such as a restaurant, on your behalf and makes a reservation. It does this by actually having a conversation with the human on
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The Case for Combining Customer Analytics and Research Teams
Traditionally, large organizations have both a research organization and a customer analytics organization that are distinct from each other and often in entirely different chains of command. I have seen many organizations where there is tension between these two organizations. Neither seems willing to acknowledge the value of the
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Is Data Now More Differentiating Than Analytics?
As a person who has been involved with analytics for a long time, I have historically considered analytics to be a huge differentiator while data was more of a table-stakes enabler. Several trends have come together to make me realize that the equation has been reversed in many cases