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The Rise Of Next Best Offers
Last week in the IIA we did a webcast for our Retail Analytics Research Council on “next best offers.” I’ve been doing some research on this issue with John Lucker and Leandro DalleMule from Deloitte. I don’t want to give away the punch line of the webcast—or the article we
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Aiding An Analytics Enthusiast
How can you help “Bob the marketing guy” succeed with analytics?In my last blog, I wrote about the pitfalls of allowing “Bob The Marketing Guy” to build complex analytics or models using a user friendly tool, when he doesn’t really know what he is doing. Well, we cannot just tell
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Analytics Conferences Gone Wild!
As a result of the attention business analytics has received in recent years, we’re seeing a proliferation of conferences tied to analytics. It seems like everywhere one turns, one finds another analytics conference. In addition to totally new shows, there are also some conferences that weren’t historically focused on business
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Analytics As Rock Stars? Don't Be A One Hit Wonder!
What a change a few decades makes! When first starting my career as an analyst, I had no illusions about what I was getting into. I was choosing a field that most people didn’t enjoy or even understand. I knew I would get to work on neat analytical projects, but
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Analytics Gone Wrong: Dire Consequences For Kids
We always hear about the benefits of analytics done correctly and used well. What we don’t hear as often are the dire consequences of analytics done poorly and used inappropriately. There are occasions where people’s lives can literally be ruined because of an analysis that is poorly designed or incorrectly
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Incorporating MapReduce In The Analytics Environment
A few weeks ago, I attended the Hadoop World show in New York to hear first-hand how organizations are making use of the new technology. In future postings, I may address what claims I thought entered the hype zone and what value propositions seemed weak. However, I want to focus
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Will The CFO Function Become The Driver For Analytics?
How will the adoption rate of applying analytics accelerate? Who in an organization might emerge as the primary driver? Will it only be the CEO? Analytics is certainly embraced in functions such as marketing for customer and prospect analysis and as risk management. Is it possible that the CFO function
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Is Big Data At Risk Of Unleashing Big Brother
Privacy is always a flash point. With the advent of big data, privacy is only going to be even more of a concern. The fact is that many sources of big data contain highly detailed information on what people are doing. While there are many very valid uses for most
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Keep Your Data Scientist... Send Me A Data Artist!
There is a lot of hype about the new position of “Data Scientist” (see January’s Fortune magazine). I am always happy for analytics professionals to get recognition and excitement about what we do and I’m not really hung up on what title is used. However, if you take the time
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Why Nobody Is Actually Analyzing Unstructured Data
Unstructured data has been a very popular topic lately since so many big data sources are unstructured. However, an important nuance is often missed - the fact is that virtually no analytics directly analyze unstructured data. Unstructured data may be an input to an analytic process, but when it comes