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  • Services Overview

    Offerings designed to help companies make the transition to data-driven decision making, advanced analytics and AI

  • Expertise Overview

    IIA help clients build capabilities across seven areas critical to building a successful and effective enterprise analytics capability

    • Organization

      Organization models, talent, analytics skills, roles & responsibilities, funding models, etc.

    • Culture

      Analytics maturity, information economies, leadership, decision-making skills, ethics, etc.

    • Process, Methods & Practices

      Analytics techniques, artificial intelligence, business intelligence, agile, visualization, storytelling, UX design, etc.

    • Plans & Programs

      Developing an analytics strategy, building an analytics program, measurement, communication, etc.

    • Demand Management

      Business alignment, operationalization, requirements definition, prioritization, ROI, metrics, etc.

    • Data

      Data strategy, data management, data governance, access, privacy, data engineering, etc.

    • Tools & Technology

      Analytics platform strategy, analytics application lifecycle, Cloud, Dev Ops, tool selection, etc.

  • Resources Overview

    Example insights, frameworks and best practices derived from IIA’s experience working directly with clients

  • Community Overview

    Content designed to share trends, challenges, insights and best practices from our work with clients in the broader analytics community

    • Blog

      Timely, relevant perspectives from IIA leaders and experts based on our experience with clients and unique market perspective

    • Podcast

      Informative and engaging discussions with successful analytics executives from leading companies

    • Events

      Virtual and in person Symposiums with practitioner-driven agendas, collaboration and peer-to-peer networking

    • Roundtables & Webinars

      Regularly scheduled, in depth presentations on topics that matter from IIA executives, experts and thought leaders

  • Company Overview

    Over a decade of experience delivering unbiased research, advisory and assessment services designed to accelerate analytics performance

  • Contact

Inside a Federated Analytics Transition

Following our foundational session on federated analytics operating models, join IIA CEO Jack Phillips in conversation with Keith Moody, assistant vice president of analytics at Discount Tire. Together, they’ll explore how a large legacy retailer is rethinking structure, strategy, and stakeholder alignment as it enters the early stages of federation. This candid discussion will focus on real-world questions, initial steps, and lessons learned from the field.

In this session, Phillips and Moody discuss:

  • What prompted the shift toward federation, and how the team is framing it
  • How they’re structuring initial steps while avoiding common traps
  • What questions remain, from funding to stakeholder alignment