Research

April 2015 Research Roundup

By IIA Faculty, Apr 30, 2015

It’s been another busy month at IIA, focused on world of analytics. Here’s a summary of the work that we’ve published in April 2015, and a look of what’s on our agenda next month.

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Valuing the Analytics Function

By Jack Phillips, Apr 28, 2015

Among the most common questions we get from analytics leaders is how to quantify the value of analytics to their enterprises. Should we approach it at the project level, or the analytics function/group level? Is there a standard formula or approach we should be using to identify and communicate the value of our program? What is the right mix of qualitative (narrative) and quantitative (ROI, metrics) measures? IIA is addressing this question for research clients this quarter in two unique ways: First, IIA’s Analytics Leadership Council (ALC) led by lead faculty member Keri Pearlson, identified this topic as…

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Population Health Analytics: Framework, Toolkit, and Strategies Part I: Framework and Call to Action

By Dwight N. McNeill, Apr 22, 2015

Available to ERS Clients only

Population health focuses on improving health through an understanding of the variety of determinants of health and the necessary collaboration among healthcare, public health, social services, and community members. It is a team sport, and the activities include focusing on health and wellness across populations, and removing some entrenched barriers along the way. Population health also requires strong doses of analytic fuel including a variety of new data sources, integration tools, and applications that come together to produce health intelligence for community action.

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The fashionable gift among generous conference organizers these days is a wearable activity tracker. I’ve been given a Fitbit One (twice), a Fitbit Flex, a Shine, and a Withings Pulse. It’s good that I get a lot of them, because I lose or launder them often. Hint to other generous conference organizers: I’d like to try out a Nike Fuelband, a Jawbone Up, or a Fitbit Force.

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Fraud Analytics: Data Challenges and Business Opportunities

By James Ruotolo, Robert Morison, Apr 16, 2015

Available to ERS Clients only

Fraud analytics applications are growing more sophisticated and important, not just in banking and insurance, but also in healthcare and government – anywhere there is an opening to cheat on financial transactions or benefits received. For most of these applications, the biggest challenges lie not in the analytical modeling, but in gathering and preparing the data for analysis. When the analytics seems to be underperforming, the problem almost invariably lies in the data. When the data challenges are met, however, the enterprise unlocks multiple streams of value – not only in fraud detection, but also in adjacent applications for predicting fraud, prioritizing investigation, and even developing a more complete view of the customer.

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Many people are talking about Key Performance Indicators, Metrics, Analytics, and other indicators of performance. The importance of selecting the right metrics or “measures” as I prefer to call them, is critical as we all know that metrics drive behaviors. Rather then selecting a plethora of meaningless metrics, it is always better to focus on a critical few, and select them wisely. Here are a few guidelines I’ve encountered over the years that might help people think more about selecting and establishing metrics for your supply chain.

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NINE SIGNS YOUR COMPANY IS ANALYTICAL

By Kimberly Nevala, Apr 14, 2015

The post 10 Signs You Are Analytical exposed common traits demonstrated by the analytically inclined. The traits discussed also apply to larger organisms (otherwise known as companies). But keeping a multi-headed organism on track requires more than just an analytic mindset.

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Transforming Healthcare with Patient Generated Data

By Chris Gough, Apr 09, 2015

Available to ERS Clients and Professional Members

IIA spoke with Chris Gough, Lead Solutions Architect with Intel Health & Life Sciences to understand how the wearables market is impacting patient care as well as some of the changes taking place with providers, insurers, and employers. With significant growth projections, wearables have become more than a passing trend and are truly changing the way people and organizations think about managing health.

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The Perils Of Marketing Attribution

By Bill Franks, Apr 09, 2015

One of the hottest topics in analytics today is marketing attribution. Attribution, for those unfamiliar, is the process of assigning credit to various marketing efforts when a sale is generated. In the modern world, this is no easy task.

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Customer Event Analytics Part 3: Data Storage and Retrieval

By Robin Way, Apr 07, 2015

Available to ERS Clients only

This is the third in a series of three research briefs on Customer Event Analytics. Part 1 set a business context for customer event and response analytics and explored types of events in detail. Part 2 focused on the techniques used by analytics practitioners to transform transactional and other data into signals for how the firm should respond. This brief will discuss the data storage and retrieval technologies, including big data technologies, enabling advanced customer event analytics.

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