Do Loyalty Programs Really Engender Loyalty?
I recently made a trip to London that got me thinking about loyalty programs. I stopped into Tesco, a leading food retailer, to pick up a few things and was reminded of an analytics program I helped host… [more]
I Spy Analytics
The recent revelation that both Google and the CIA have invested in Cambridge, MA-based Recorded Future has had some in the blogosphere wondering what it means to have the firm that espouses that it wants… [more]
Is Your Data Becoming Commoditized?
If your organization is in the business of supplying data—either to internal or external customers—it’s likely that your business is rapidly becoming commoditized. There is so much data in the world… [more]
Decisions, Decision Management and Analytics
Tom Davenport was interviewed recently by the Sloan Business Review on Reengineering your decision making processes about analytics and how companies make decisions. While the interview is mostly focused… [more]
Upcoming at IIA
IIA Launches Analytics Research Council (ARC) in Healthcare
IIA will launch its first Analytics Research Council (ARC) in the Healthcare industry in early September. IIA’s innovative ARCs are designed to bring practitioner teams together for frank and insightful … [Read More...]
IIA 2010 Event Strategy – A2010
IIA is proud to announce our event partnerships and participation for the remainder of 2010. It is important for both analytics and technology professionals to gain knowledge, insight and depth on the … [Read More...]
Data Mining with Quantitative and Qualitative Data
John Elder will lead our next Office Hours call on Wednesday, September 1 from 2-3 pm EST. John will outline the value and methods involved in data mining across both quantitative and qualitative data. … [Read More...]
