Research

Tracking All The Things You Need To Analyze

By Bill Franks, Feb 11, 2016

As the Internet of Things (IOT) continues to gain momentum, there is a critical component to success that is missing today. While I’ve written about the power of the Analytics of Things (AOT), without addressing some tactical issues regarding the registering, tracking, and retiring of the things we want to analyze, we won’t be able to get where we need to be. We need to be in a position that allows easy and pervasive access and analysis of IOT data.

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Improving Visualization of Text Analytics

By Rich Lanza, Jan 28, 2016

Textual analytics always produces something interesting, yet the tools being used can take too long or outright miss the subtleties in the data. Wordles, for example, provide a useful image of the words yet are not effective in identifying deviations over time or to expected language benchmarks. To supplement this need, a new letter approach, as outlined in this blog and a new research brief, is explained more fully.

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INQUIRY RESPONSE: Choosing the Right Marketing Automation System

By IIA Faculty, Jan 13, 2016

Available to ERS Clients only

The IIA Faculty addressed a recent question on marketing automation system (MAS) implementation and shared best practices and key considerations when selecting a MAS.

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2016 Analytics Predictions & Priorities

By Thomas H. Davenport, Daniel Magestro, Robert Morison, Dec 22, 2015

Available to ERS Clients and Professional Members

In addition to predictions, we’ve done an extensive review of the pressing themes we see organizations facing today. Our annual Chief Analytics Officer Summit, held in October, provided additional perspective of key priorities for leaders as they navigate the many aspects of elevating analytics capabilities. Therefore, this year we’ve included five priorities to complement our predictions for the year ahead.

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The Internet of Things: Opportunities and Applications Across Industries

By Jason Mann, Robert Morison, Dec 18, 2015

Available to ERS Clients only

The Internet of Things is much talked about and fast becoming a fixture in some industries. And the technologies for transformative business applications are at hand. Yet many companies are slow to recognize and act on the opportunities. To explore those business opportunities, the associated implementation challenges, and how companies can accelerate their progress, IIA spoke with Jason Mann, Director of Industry Product Management at SAS.

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IBM’s Watson is one of the most appealing new technologies of the 21st century, and the most prominent example of the new category of “cognitive computing.” It burst upon the scene with a dramatic Jeopardy! win in 2011, and has now been adopted by a variety of business and health care organizations since then.

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Inquiry Response: Pixel Perfect Reporting out of a Data Repository

By IIA Faculty, Nov 16, 2015

Available to ERS Clients only

The IIA Faculty responded to a client question on the topic of pixel perfect reporting.

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Analyzing the Internet of Things

By Bill Franks, Oct 08, 2015

The Internet of Things (IoT) is a topic that is continuing to rise in buzz and interest. The IoT has been rapidly arriving around us whether we realize it or not. However, the sensor technology behind the IoT and the data it generates is outpacing our ability to consume, analyze, and drive value with it. This must change, and it certainly will in light of the focus that organizations are putting on analyzing IoT data.

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Inquiry Response: The ecosystem of data, analytics, and marketing

By IIA Faculty, Sep 08, 2015

Available to ERS Clients only

An IIA client recently asked: what the pros and cons are of aligning with a single provider like an SAP or Salesforce.com that offer a wholly integrated environment versus choosing different solution providers across the ecosystem and then integrating the solutions themselves?

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Inquiry Response: Security and the Cloud Environment

By IIA Faculty, Aug 27, 2015

Available to ERS Clients only

One of IIA’s retail clients asks about the cloud environment and how companies are addressing security concerns, implementing data management strategies and the pros and cons of SaaS, PaaS and IaaS.

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