Analytics as a Service: The “Buy vs. Build” Decision

“At a time when companies in many industries offer similar products and use comparable technologies, high-performance business processes are among the last remaining points of differentiation.”

Davenport and Harris, Competing on Analytics: The New Science of Winning (2007)

The Pressures of a Strategic Imperative

The idea of competing on analytics – building and sustaining competitive differentiation from innovative use of advanced predictive and prescriptive analytics – has moved, in less than a decade, from a revolutionary notion to a strategic commonplace. Across industries, companies of all sizes report, in survey after survey, that the quest to

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