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10 Signs That You're Analytical
Subscribe to the blog Download IIA Overview Learn About IIA Services In the ongoing furor over the dearth of data scientists it is easy to forget that data-driven decision making doesn’t occur just in the analytics lab. Analytics is proliferating from the backroom to the boardroom and all the
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All Is Not Lost: Finding Value In Marketing Attribution Data
In my last blog, I laid out some facts that call into question the extensive effort many organizations put into attributing individual customer sales to individual marketing touch points via common attribution methods. To summarize, Suresh Pillai, head of Customer Analytics & Insights for Europe at eBay, showed that all
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The Perils Of Marketing Attribution
One of the hottest topics in analytics today is marketing attribution. Attribution, for those unfamiliar, is the process of assigning credit to various marketing efforts when a sale is generated. In the modern world, this is no easy task. There are myriad ways to touch a customer today and the
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What Angry Birds Can Teach Us About Analytics
The past couple of years, my kids participated in The Hour Of Code. If you haven’t heard about the initiative, check it out. Basically, a wide range of Silicon Valley titans teamed up to provide kids with age-appropriate introductions into the world of programming. It is a very impressive program
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The Hot New Tech Startup Is Uncle Sam
I’ve been hearing interesting rumors about a hot new tech services startup—on the East Coast for a change. In fact, it’s in Washington, D.C., and it’s financed by really deep pockets—the U.S. government budget. Your national government may have had some problems with IT in the past—a range of disasters
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Discovery Analytics: It's Not Hacking, It's R&D
I spend a lot of time these days talking with companies about the need for a formal approach to enabling what is often called “discovery analytics” or “exploratory analytics.” What I find is that many people have a fundamental misunderstanding of what discovery analytics is all about. There is one
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Would The Last Marketer Please Turn Out The Lights
Marketing is becoming increasingly automated, and before long there may be little need for lights in the marketing department. Humans will still oversee these automated efforts, but there will probably be substantially fewer of them.It’s not that the goals of marketing have changed, but the means to achieve them. Companies
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Two Cheers For Situational Intelligence
A few months ago I heard and got excited about WindyGrid, a “situational awareness” system for the city of Chicago. According to this description, it’s a geographic information system that “presents a unified view of city operations—past and present—across a map of Chicago, giving key personnel access to all of
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If I Text You Tonight, Will Your Analytics Text Me Back in the Morning?
It’s a classic scenario. Two people meet at a party. They chat and then exchange information. However, they never speak or meet again. It is as though the contact information was never exchanged. So, what happened? Was there never intent to follow up? Or, did the information get lost, forgotten,
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Ants, Padlocks, and Cyber Security
If you’ve followed the news recently, I don’t need to tell you that cyber security is a topic of major importance today. It seems that every week there is another revelation of a security breach at an organization thought by many to be a leader in data and network security.