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Miss The Right Connections At Your Own Peril
Historically, most analytics have had laser focus on specific entities like a customer, a product, a vendor, or a variety of others. When performing analysis, the focus is usually purely based upon facts about each entity. For example, each customer’s individual spend, frequency, and demographics. While such analytics have proven
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Building an Analytics Team for Your Organization, Part 2
As organizations go through the process of establishing its organization structure for an Analytics function, it is imperative to start the design and launch of a new analytics organization with a basic blueprint to ensure that all of the roles, skills, and capabilities are in place from the beginning. It
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Building an Analytics Team for Your Organization Part 3
In a previous blog post, we discussed the foundation of building an analytics team including the four key elements: Leadership & Governance Structure, Scope of Services Charter, Teams and Roles. This blog installment will center on the design of centralized and decentralized models and will also touch on the interdependencies
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The Privacy/Value Tradeoff
“You have zero privacy anyway…Get over it.” That was the harsh 1999 comment by Scott McNealy, then CEO of Sun Microsystems, to a group of reporters and analysts.According to one account of the remark, many were shocked at his candor at the time. I doubt as many would be shocked
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Ignore Your Business, Rake In The Profits
Want to uncover interesting ways to drive value from data? Most organizations focus primarily on internal opportunities that support their business, such as understanding customers better, determining how to more effectively price and promote products, or figuring out how to make the supply chain more efficient.These are valuable, but in
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What Business Leaders Can Learn From Intelligence
After reading the interesting story about Edward Snowden in Wired, and I can’t quite figure out what I think of the man. He seems neither the patriot that James Bamford (not surprisingly, given his background) portrays him to be, nor the traitor that some argue.The story certainly nourishes the increasing
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Peer Into The Analytics Crystal Ball For 2015
On December 10, I helped facilitate the International Institute for Analytics webinar to announce our analytics predictions for 2015. I will provide additional commentary on several of the predictions that I am especially fond of in this New Year’s post.CHIEF ANALYTICS OFFICERS & CHIEF DATA OFFICERSWe had a very good
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Making Sense Of The Third-Party Data Economy
When I think of the data economy, I usually focus on either online firms like Google and LinkedIn, or large, established companies like GE and Monsanto that have invested in data and analytics-based products and services for their customers. These companies use their own data to develop their own products
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Is Your CEO Out Of Touch Or Being Misled?
In January, The Economist revealed the results of a major study aimed at identifying how businesses that are successful at being data-driven differ from those that are not.Some of the findings are quite expected, and there are a few surprises. For the most part, data-driven organizations seem to be doing
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Analytics And Exponential, Unpredictable Growth
If I gave you the choice of winning either $1,000,000 or one penny doubled every day for a month, which one would you pick? The million dollars sounds pretty good, doesn’t it? However, by the time day 30 comes along that penny doubling will be worth more than $5 million