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Discovery Analytics: It's Not Hacking, It's R&D
I spend a lot of time these days talking with companies about the need for a formal approach to enabling what is often called “discovery analytics” or “exploratory analytics.” What I find is that many people have a fundamental misunderstanding of what discovery analytics is all about. There is one
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What Angry Birds Can Teach Us About Analytics
The past couple of years, my kids participated in The Hour Of Code. If you haven’t heard about the initiative, check it out. Basically, a wide range of Silicon Valley titans teamed up to provide kids with age-appropriate introductions into the world of programming. It is a very impressive program
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All Is Not Lost: Finding Value In Marketing Attribution Data
In my last blog, I laid out some facts that call into question the extensive effort many organizations put into attributing individual customer sales to individual marketing touch points via common attribution methods. To summarize, Suresh Pillai, head of Customer Analytics & Insights for Europe at eBay, showed that all
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The Perils Of Marketing Attribution
One of the hottest topics in analytics today is marketing attribution. Attribution, for those unfamiliar, is the process of assigning credit to various marketing efforts when a sale is generated. In the modern world, this is no easy task. There are myriad ways to touch a customer today and the
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Analytics And Exponential, Unpredictable Growth
If I gave you the choice of winning either $1,000,000 or one penny doubled every day for a month, which one would you pick? The million dollars sounds pretty good, doesn’t it? However, by the time day 30 comes along that penny doubling will be worth more than $5 million
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Is Your CEO Out Of Touch Or Being Misled?
In January, The Economist revealed the results of a major study aimed at identifying how businesses that are successful at being data-driven differ from those that are not.Some of the findings are quite expected, and there are a few surprises. For the most part, data-driven organizations seem to be doing
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Peer Into The Analytics Crystal Ball For 2015
On December 10, I helped facilitate the International Institute for Analytics webinar to announce our analytics predictions for 2015. I will provide additional commentary on several of the predictions that I am especially fond of in this New Year’s post.CHIEF ANALYTICS OFFICERS & CHIEF DATA OFFICERSWe had a very good
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Ignore Your Business, Rake In The Profits
Want to uncover interesting ways to drive value from data? Most organizations focus primarily on internal opportunities that support their business, such as understanding customers better, determining how to more effectively price and promote products, or figuring out how to make the supply chain more efficient.These are valuable, but in
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Miss The Right Connections At Your Own Peril
Historically, most analytics have had laser focus on specific entities like a customer, a product, a vendor, or a variety of others. When performing analysis, the focus is usually purely based upon facts about each entity. For example, each customer’s individual spend, frequency, and demographics. While such analytics have proven
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Who Gets The Call When Your Analytics Process Crashes?
I recently had a meeting with one of the largest companies in the world, where we discussed concerns about ongoing maintenance and, more importantly, ongoing repair required for analytics processes. The conversation helped solidify in my mind a major disconnect that often occurs when organizations deploy an analytics process into