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Would The Last Marketer Please Turn Out The Lights
Marketing is becoming increasingly automated, and before long there may be little need for lights in the marketing department. Humans will still oversee these automated efforts, but there will probably be substantially fewer of them.It’s not that the goals of marketing have changed, but the means to achieve them. Companies
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The Hot New Tech Startup Is Uncle Sam
I’ve been hearing interesting rumors about a hot new tech services startup—on the East Coast for a change. In fact, it’s in Washington, D.C., and it’s financed by really deep pockets—the U.S. government budget. Your national government may have had some problems with IT in the past—a range of disasters
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Making Sense Of The Third-Party Data Economy
When I think of the data economy, I usually focus on either online firms like Google and LinkedIn, or large, established companies like GE and Monsanto that have invested in data and analytics-based products and services for their customers. These companies use their own data to develop their own products
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What Business Leaders Can Learn From Intelligence
After reading the interesting story about Edward Snowden in Wired, and I can’t quite figure out what I think of the man. He seems neither the patriot that James Bamford (not surprisingly, given his background) portrays him to be, nor the traitor that some argue.The story certainly nourishes the increasing
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The Privacy/Value Tradeoff
“You have zero privacy anyway…Get over it.” That was the harsh 1999 comment by Scott McNealy, then CEO of Sun Microsystems, to a group of reporters and analysts.According to one account of the remark, many were shocked at his candor at the time. I doubt as many would be shocked
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Minds + Machines = A New Generation Of Analytics
Last year I spoke at GE’s “Minds + Machines” event in Chicago. The event was both a product-oriented conference from a leading vendor in the emerging “industrial internet” category, and a fascinating example of how a big company like GE can embrace data-driven products and services.GE is by culture a
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The Data Product Era Begins In Financial Services
I’ve been feeling that there is a sea change happening in what organizations do with data, and I now have confirmation of it at several financial companies. I heard, for example, that JPMorgan Chase, the nation’s largest bank by assets, established an “Intelligent Solutions” business unit to offer—among other things—products
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Big Data Underachievers
My new book is called Big Data @ Work (get it?—the @ sign means the Internet and all that digital stuff), and it describes how large and small companies can get business advantage from big data. It’s got lots of examples of how companies are already moving out with this
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Plan For Big Data Like It's 2000
Remember 2000? Everybody was very happy with the fact that Y2K had passed without nary a glitch, and the e-commerce revolution was in full flower. Most of the attention went to e-commerce startups, but IT-oriented people my age and older also recall that many larger firms were attempting to embrace
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Who Owns Your Data Exhaust
More than twenty years ago, consultants Stan Davis and Bill Davidson, in the book 2020 Vision, argued that a company’s “information exhaust” (information byproducts gathered in the course of its normal business) could be used to “informationalize” a business (develop products and services based on information) and turbocharge its performance.