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Evolving Data Fluency: The Journey to Data Mastery
Information is data in context. This phrase takes me back many years to when I worked at MCI Communications. MCI reshaped the business landscape for long-distance communications by giving consumers more options at lower costs, beginning with the monumental task of breaking up AT&T. At the time, I remember people
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Building a High Data Fluency Information Ecosystem
Get started on your journey from data awareness to data mastery. Join IIA Expert Ryan Sousa, former CDAO at Seattle Children's Hospital, as he explores the virtuous learning cycle of data fluency—a framework that transcends mere data literacy to foster continuous growth and innovation across enterprises. This webinar is designed
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Data Analysts Not Making Recommendations? – Here’s Why
After 25 years working in the technology space and 15 years of leading analytics teams at companies including Amazon, eBay, VMware, and more, I’ve heard one resounding theme from leaders. They want their data analysts to be more proactive and to provide more recommendations to the business. I agree with
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Should Stakeholders Be Writing SQL for Self-Service?
I’ve spent 25 years of my career in tech and the last 15 years as an analytics leader across Amazon, eBay, VMware, and more. During that time I’ve consistently witnessed non-technical leaders ask for more self-service enablement for data for stakeholders. They aren’t wrong to ask for this, and many
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Leveraging Data Analytics to Drive Organizational Strategy: A Guide for Senior Leaders
At IIA, we believe that the key to unlocking real ROI in analytics doesn’t just lie in technology. It’s about the underlying analytical foundations: people, data quality, organizing model, etc. The insights shared at our recent Analytics Leadership Consortium (ALC) Summit reaffirmed this vision, underscoring a need for investment in
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The Blueprint for a Demand-Driven Data Strategy and Data Platform
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Leverage the Hype of AI to Build a Better Data Strategy
As 2025 unfolds, the attention given to artificial intelligence continues to spotlight an enduring challenge: data quality. Earlier this year, I shared five key insights from IIA’s Analytics Maturity Assessment (AMA), which validated top challenges for D&A leaders and underscored opportunities to be seized this year. Doubling down on data
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Integrating AI into Your Data Strategy - Roundtable Peer Insights
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Data and Analytics Glossary: AI Hierarchy
The purpose of this hierarchy and glossary of terms is to provide definitional clarity and context to key terms and concepts related to artificial intelligence. These definitions have been created to align with IIA’s perspective and our experience with clients. It’s important to note that the distinctions between AI techniques
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Governance Foundation: Data Principles According to Information Model