By Bill Franks, Nov 12, 2015
All-channel marketing is the easy way out. It is the path of least resistance that unfortunately way too many organizations go down. All-channel marketing is simply executing the same old marketing approaches through every possible channel. It isn’t using each channel for its strengths. It isn’t having different channels add unique value to the customer. It isn’t making the most of the new data and analytics that are available today with some of the newer channels.
By Bill Franks, Oct 08, 2015
The Internet of Things (IoT) is a topic that is continuing to rise in buzz and interest. The IoT has been rapidly arriving around us whether we realize it or not. However, the sensor technology behind the IoT and the data it generates is outpacing our ability to consume, analyze, and drive value with it. This must change, and it certainly will in light of the focus that organizations are putting on analyzing IoT data.
By Bill Franks, Sep 10, 2015
Make sure that your organization isn’t underestimating the nature of the battle going on with cyber security. At the same time, don’t assume that any organization with a data breach is guilty of being careless and sloppy. The fact is that a battle is continuously raging to defeat network security protocols.
By Bill Franks, Aug 13, 2015
It’s a classic scenario. Two people meet at a party. They chat and then exchange information. However, they never speak or meet again. It is as though the contact information was never exchanged. So, what happened? Was there never intent to follow up? Or, did the information get lost, forgotten, or placed in a pile that never got acted upon?
By Thomas H. Davenport, Robert Morison, Bill Franks, Mike Lampa, Aug 04, 2015
Available to ERS Clients only
As firms devote more and more resources to their data and analytics programs, IIA has been tracking the evolution of leadership roles that will be required – Chief Analytics Officer (CAO), Chief Data Officer (CDO), and other permutations of these positions. For this Research Brief, we interviewed 20 executives holding the title of CAO or CDO (or equivalent). Eleven were interviewed by phone, and eight completed a survey with the same set of interview questions. Our objective was to take a snapshot of contemporary experience in how the two roles are playing out and how they interact across a variety of enterprises.
By Bill Franks, Jul 09, 2015
I spend a lot of time these days talking with companies about the need for a formal approach to enabling what is often called “discovery analytics” or “exploratory analytics.” What I find is that many people have a fundamental misunderstanding of what discovery analytics is all about.
By Bill Franks, Jun 11, 2015
As the complexity of your analytic ecosystem continues to grow, make sure that your organization is thinking ahead about how to simplify it for users. Personally, I like the Blockly concept and bet that your people will too.
By Bill Franks, May 14, 2015
Data and, therefore, information, is valuable. I assume that anyone reading this will agree with that assertion. At the same time, any given piece of information may not be relevant or helpful for any specific purpose. In other words, information has value when placed in the right context.
By Bill Franks, Apr 09, 2015
One of the hottest topics in analytics today is marketing attribution. Attribution, for those unfamiliar, is the process of assigning credit to various marketing efforts when a sale is generated. In the modern world, this is no easy task.
By IIA Faculty, Mar 17, 2015
Available to ERS Clients only
Make the case for automating and embedding analytic; take analytics out of the back room and get it in sync with the rest of the business. Successful firms are able to turn high-frequency actions into automated tasks, navigating culture shifts along the way.