It’s a classic scenario. Two people meet at a party. They chat and then exchange information. However, they never speak or meet again. It is as though the contact information was never exchanged. So, what happened? Was there never intent to follow up? Or, did the information get lost, forgotten, or placed in a pile that never got acted upon?

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CAO, CDO or Both? The Evolving Roles in Data and Analytics Leadership

By Thomas H. Davenport, Robert Morison, Bill Franks, Mike Lampa, Aug 04, 2015

Available to ERS Clients only

As firms devote more and more resources to their data and analytics programs, IIA has been tracking the evolution of leadership roles that will be required – Chief Analytics Officer (CAO), Chief Data Officer (CDO), and other permutations of these positions. For this Research Brief, we interviewed 20 executives holding the title of CAO or CDO (or equivalent). Eleven were interviewed by phone, and eight completed a survey with the same set of interview questions. Our objective was to take a snapshot of contemporary experience in how the two roles are playing out and how they interact across a variety of enterprises.

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I spend a lot of time these days talking with companies about the need for a formal approach to enabling what is often called “discovery analytics” or “exploratory analytics.” What I find is that many people have a fundamental misunderstanding of what discovery analytics is all about.

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What Angry Birds Can Teach Us About Analytics

By Bill Franks, Jun 11, 2015

As the complexity of your analytic ecosystem continues to grow, make sure that your organization is thinking ahead about how to simplify it for users. Personally, I like the Blockly concept and bet that your people will too.

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Data and, therefore, information, is valuable. I assume that anyone reading this will agree with that assertion. At the same time, any given piece of information may not be relevant or helpful for any specific purpose. In other words, information has value when placed in the right context.

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The Perils Of Marketing Attribution

By Bill Franks, Apr 09, 2015

One of the hottest topics in analytics today is marketing attribution. Attribution, for those unfamiliar, is the process of assigning credit to various marketing efforts when a sale is generated. In the modern world, this is no easy task.

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Make the case for automating and embedding analytic; take analytics out of the back room and get it in sync with the rest of the business. Successful firms are able to turn high-frequency actions into automated tasks, navigating culture shifts along the way.

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If I gave you the choice of winning either $1,000,000 or one penny doubled every day for a month, which one would you pick? The million dollars sounds pretty good, doesn’t it? However, by the time day 30 comes along that penny doubling will be worth more than $5 million due to the power of exponential growth.

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Is Your CEO Out of Touch or Being Misled?

By Bill Franks, Feb 12, 2015

As your organization continues down the path of being data-driven, consider a survey of how wide the gap is between your CEO, senior management, and the broader employee base when it comes to the use of data and analytics in the organization.

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Peer Into The Analytics Crystal Ball For 2015

By Bill Franks, Jan 08, 2015

On December 10, I helped facilitate the International Institute For Analytics (IIA) webinar to announce our analytics predictions for 2015. I will provide additional commentary on several of the predictions that I am especially fond of in this New Year’s post.

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