Using Your Analytics Portfolio to Build Political Capital
Explore how savvy analytics leaders are using lightweight A/B testing and portfolio thinking to build political capital, demonstrate value, and secure future investment.
Blog Posts: Strategy
Design for Data: What Every Product and Analytics Leader Needs to Rethink Before the Next Build
Struggling to get the right data out of your digital products? Learn how to design for data from the start—so your insights don’t arrive late or broken.
Leverage the Hype of AI to Build a Better Data Strategy
The bedrock for analytics success is having a strong data strategy. This article explores IIA’s point of view about data challenges, AI hype, and how to clear a path forward.
Should Stakeholders Be Writing SQL for Self-Service?
Granting SQL access to non-technical stakeholders may seem like a step toward greater self-service, but it introduces significant risks. This article from IIA Expert Brandon Southern explains why it's best to leave SQL to the analysts.
Harnessing the Power of External Data: Trends and Use Cases
In this article we explore current trends and practical use cases that illustrate the benefits and potential of integrating external data into business strategies across various industries.
Maturing Your Data Strategy: Harnessing the Power of External Data
Take the next step in your data strategy. Read this article for actionable advice on integrating external data into existing frameworks.
Customer Analytics: Personalization and Customization — RAN Roundtable Peer Insights
Read the key takeaways in our latest roundtable discussion on personalization and customization in customer analytics. Gain insight into ROI potential and how the human role is changing.
Your End-to-End Product Analytics Strategy
Explore how to prioritize product analytics metrics across all lifecycle stages, a strategy relevant to all businesses and types of metrics
Empowering Data Science Teams: Strategies for Maximum Impact
Master data science productivity and prioritization with proven strategies from Mercado Libre’s journey, an online marketplace included in Time’s 2023 100 most influential companies in the world.