
Using Your Analytics Portfolio to Build Political Capital
Explore how savvy analytics leaders are using lightweight A/B testing and portfolio thinking to build political capital, demonstrate value, and secure future investment.
Explore how savvy analytics leaders are using lightweight A/B testing and portfolio thinking to build political capital, demonstrate value, and secure future investment.
Struggling to get the right data out of your digital products? Learn how to design for data from the start—so your insights don’t arrive late or broken.
The bedrock for analytics success is having a strong data strategy. This article explores IIA’s point of view about data challenges, AI hype, and how to clear a path forward.
Granting SQL access to non-technical stakeholders may seem like a step toward greater self-service, but it introduces significant risks. This article from IIA Expert Brandon Southern explains why it's best to leave SQL to the analysts.
In this article we explore current trends and practical use cases that illustrate the benefits and potential of integrating external data into business strategies across various industries.
Take the next step in your data strategy. Read this article for actionable advice on integrating external data into existing frameworks.
Read the key takeaways in our latest roundtable discussion on personalization and customization in customer analytics. Gain insight into ROI potential and how the human role is changing.
Explore how to prioritize product analytics metrics across all lifecycle stages, a strategy relevant to all businesses and types of metrics
Master data science productivity and prioritization with proven strategies from Mercado Libre’s journey, an online marketplace included in Time’s 2023 100 most influential companies in the world.