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Blog Posts by Bill Franks

Many people hate the thought of having to write a white paper or article. Most cringe even more at the thought of writing a book. The task seems so daunting and time consuming that many never get around to it.…
It has been entertaining to see how so many people are arguing over how to define big data. There is always another nuance that can be suggested. There is always another potential exception to any rule that is offered. In…
There’s been a lot of noise lately about the concept of in-memory analytics. As a recent example, if you followed the press around some major conferences in late April, you’ll notice that a lot of messaging was present around in-memory…
So the question is…when do you sample and when do you not? And does it even matter anymore in the world of big data? As I’ll lay out here, in most cases today there is no point in wasting energy…
THE BIG IDEASAnalytics professionals have different titles but a similar goal: use data to make better business decisions.There are misconceptions about what makes a great analytics professional. The most common misconception is emphasizing a person’s technical skills as opposed to…
Unstructured data has been a very popular topic lately since so many big data sources are unstructured. However, an important nuance is often missed - the fact is that virtually no analytics directly analyze unstructured data. Unstructured data may be…
There is a lot of hype about the new position of “Data Scientist” (see January’s Fortune magazine). I am always happy for analytics professionals to get recognition and excitement about what we do and I’m not really hung up on…
Privacy is always a flash point. With the advent of big data, privacy is only going to be even more of a concern. The fact is that many sources of big data contain highly detailed information on what people are…
How will the adoption rate of applying analytics accelerate? Who in an organization might emerge as the primary driver? Will it only be the CEO? Analytics is certainly embraced in functions such as marketing for customer and prospect analysis and…