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Blog Posts by Bill Franks

As a result of the attention business analytics has received in recent years, we’re seeing a proliferation of conferences tied to analytics. It seems like everywhere one turns, one finds…
How can you help “Bob the marketing guy” succeed with analytics?In my last blog, I wrote about the pitfalls of allowing “Bob The Marketing Guy” to build complex analytics or…
There is a certain topic that comes up a lot. In fact, I responded to a LinkedIn discussion on the topic just a few days ago. While there are many…
For my first blog posting, I decided to focus on one of the hottest topics in analytics right now: “Big Data”. Big Data is typically defined as very large, newer…