IIA's roundup of the best articles from around the web, curated and contextualized by unbiased analytics experts at IIA.

Read the key takeaways in our latest roundtable discussion on personalization and customization in customer analytics. Gain insight into ROI potential and how the human role is changing.

The framework, components, and six-step approach to move the needle, bit by bit, on creating a data-driven organization and enabling self-service.

In a recent roundtable, data and analytics leaders discussed the integration of AI into existing data strategies. Here are the key themes and takeaways.

The evidence is in, businesses need to take a disciplined, back-to-basics approach focused on fundamentals like data quality and classic ML techniques before considering glittering advances like generative AI.

Explore how to prioritize product analytics metrics across all lifecycle stages, a strategy relevant to all businesses and types of metrics

Data makes you credible. Stories make you memorable. Implement the 4D framework for data storytelling so your audience remembers you, believes you, and trusts you enough to take action.

Master data science productivity and prioritization with proven strategies from Mercado Libre’s journey, an online marketplace included in Time’s 2023 100 most influential companies in the world.

IIA's roundup of the best articles from around the web, curated and contextualized by unbiased analytics experts at IIA.