Inquiry Response: Key Messages on the Importance of Analytics


My organization works with many different business groups and leaders and we need to articulate why they should be thinking about analytics. We often hear from them that they’re already doing analytics, although they’re really just getting some dashboard information. Most of them don’t know what they don’t know.


  • How do we make analytics real for them, get them excited and get them to think about data differently?
  • How have others communicated benefits when they just started out and don’t have any internal

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