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Strategy & Thought Leadership

Segmenting Your Analytics Demand

Every organization has an information economy with a supply side that provides data and tooling to analysts and a demand side that consumes data and analyses to make decisions. Advanced…

Dimensions of a Data-Driven Culture

In non-data-driven businesses, data may play a role in decision-making, but it doesn’t drive decisions. In contrast, data-driven businesses let data guide decisions, outcomes and strategies, even when the data…