Blog Posts: Demand Management
Most people think that in the age of big data, we always have more than enough information to build robust analytics. Unfortunately, this isn’t always the case. In fact, there…
It wasn’t long ago that the entertainment industry had virtually no information on the end consumers of its products. A studio would create a television show, which would then be…
One of the legendary events in the history of analytics was the original Netflix prize. The event led to a terrific example of the need to focus on not only…
IBM’s Watson is one of the most appealing new technologies of the 21st century, and the most prominent example of the new category of “cognitive computing.” It burst upon the…
I was on a panel for the news media community at the Teradata Partners conference a few weeks back. Our discussion centered upon how marketing is changing in today’s big…
Previously I wrote about the fact that digital marketing activities are increasingly automated. Now I’d like to speculate a bit on what other marketing activities might be automated as well,…
I’ve been hearing interesting rumors about a hot new tech services startup—on the East Coast for a change. In fact, it’s in Washington, D.C., and it’s financed by really deep…
In my last blog, I laid out some facts that call into question the extensive effort many organizations put into attributing individual customer sales to individual marketing touch points via…
After reading the interesting story about Edward Snowden in Wired, and I can’t quite figure out what I think of the man. He seems neither the patriot that James Bamford…