Blog Posts: Demand Management
IBM’s Watson is one of the most appealing new technologies of the 21st century, and the most prominent example of the new category of “cognitive computing.” It burst upon the scene with a dramatic Jeopardy! win in 2011, and has…
I was on a panel for the news media community at the Teradata Partners conference a few weeks back. Our discussion centered upon how marketing is changing in today’s big data world. As the discussion started, something hit me like…
Previously I wrote about the fact that digital marketing activities are increasingly automated. Now I’d like to speculate a bit on what other marketing activities might be automated as well, and what this will all mean for the function.Some traditional,…
I’ve been hearing interesting rumors about a hot new tech services startup—on the East Coast for a change. In fact, it’s in Washington, D.C., and it’s financed by really deep pockets—the U.S. government budget. Your national government may have had…
In my last blog, I laid out some facts that call into question the extensive effort many organizations put into attributing individual customer sales to individual marketing touch points via common attribution methods. To summarize, Suresh Pillai, head of Customer…
After reading the interesting story about Edward Snowden in Wired, and I can’t quite figure out what I think of the man. He seems neither the patriot that James Bamford (not surprisingly, given his background) portrays him to be, nor…
Want to uncover interesting ways to drive value from data? Most organizations focus primarily on internal opportunities that support their business, such as understanding customers better, determining how to more effectively price and promote products, or figuring out how to…
“You have zero privacy anyway…Get over it.” That was the harsh 1999 comment by Scott McNealy, then CEO of Sun Microsystems, to a group of reporters and analysts.According to one account of the remark, many were shocked at his candor…
Historically, most analytics have had laser focus on specific entities like a customer, a product, a vendor, or a variety of others. When performing analysis, the focus is usually purely based upon facts about each entity. For example, each customer’s…