Blog Posts: Demand Management
Analytics and big data have penetrated most large organizations by now, and are helping to improve many internal decisions. But they can also have a major impact on the decisions of customers or citizens. This applies not only to decisions…
The first week of March Madness is complete. 68 teams have been whittled down to 16 and the potential winners of many office pools have already been decided. It is estimated that Americans will play over 70 million brackets…
It used to be that a doctor was a doctor for the most part. Even a century ago, unless you lived in a large city, people likely had a town doctor who handled most every type of ailment and guided…
Last month, I wrote about why simply making predictions isn’t enough to drive value with analytics. I made the case that behind stories of failed analytic initiatives, there is often a lack of action to take the predictions and turn…
In recent times, I have read a number of articles lamenting the frequent lack of value resulting from large scale analytics and data science initiatives. While I have seen substantial value driven from many efforts, I have also seen examples…
Recently on this site, one of us wrote about the new product development analytics used by Netflix. In a nutshell, the company classified the key attributes of past and current products or services and then they modeled the relationship between…
Most people think that in the age of big data, we always have more than enough information to build robust analytics. Unfortunately, this isn’t always the case. In fact, there are situations where even massive amounts of data still don’t…
It wasn’t long ago that the entertainment industry had virtually no information on the end consumers of its products. A studio would create a television show, which would then be transmitted over the airwaves or through a satellite or cable…
One of the legendary events in the history of analytics was the original Netflix prize. The event led to a terrific example of the need to focus on not only theoretical results, but also pragmatically achievable results, when developing analytic…