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Blog Posts: Demand Management

I had the opportunity back in June to attend IIA’s CAO Summit in Chicago, where I sat on a panel discussing the topic “Creating an Analytics Culture.” The session was…
There are many challenges to incorporating big data into analytic processes - technical, skill set, and cultural challenges for example. But you must also consider the challenge of thinking differently…
One of the best ways to improve the power of your analytics is to include some totally new information. The use of new information can enable huge leaps in the…
It is good to remember in today’s hype-filled big data world that there is no “easy” button for big data. In fact, in many ways, big data is quite difficult…
It has been entertaining to see how so many people are arguing over how to define big data. There is always another nuance that can be suggested. There is always…
So the question is…when do you sample and when do you not? And does it even matter anymore in the world of big data? As I’ll lay out here, in…
Leading payers, providers & life sciences organizations from the health care industry gathered recently for the kickoff of IIA’s Health Care and Life Sciences Analytics Research Council. The goal of…
If your organization is in the business of supplying data—either to internal or external customers—it’s likely that your business is rapidly becoming commoditized. There is so much data in the…
My friend and IIA colleague Eric McNulty is right in his recent post that there is a lot of talk about analytics in Washington these days. I was there for…