Skip to content

Blog Posts: Demand Management

It is good to remember in today’s hype-filled big data world that there is no “easy” button for big data. In fact, in many ways, big data is quite difficult to deal with. Many organizations seem to be falling for…
It has been entertaining to see how so many people are arguing over how to define big data. There is always another nuance that can be suggested. There is always another potential exception to any rule that is offered. In…
So the question is…when do you sample and when do you not? And does it even matter anymore in the world of big data? As I’ll lay out here, in most cases today there is no point in wasting energy…
Leading payers, providers & life sciences organizations from the health care industry gathered recently for the kickoff of IIA’s Health Care and Life Sciences Analytics Research Council. The goal of the project is to uncover the leading analytical techniques being…
If your organization is in the business of supplying data—either to internal or external customers—it’s likely that your business is rapidly becoming commoditized. There is so much data in the world that it is increasingly not very valuable in itself.…
My friend and IIA colleague Eric McNulty is right in his recent post that there is a lot of talk about analytics in Washington these days. I was there for a SAS event a couple of weeks ago, and it…
There is a lot of chatter these days about analytics related to social phenomena: social media analytics, social network analytics, etc. My impression (after talking about it with some folks who specialize in such things) was that there was more…
At a “Competing on Business Analytics” event sponsored by SAS and Accenture in Chicago this week, Mike Haaf, former Food Lion SVP of Sales, Marketing, and Business Strategy, described a broad and successful program of analytical marketing and operations at…
How will financial services organizations handle complex analytical decisions in the future?Our financial institutions made decisions about their operations and customers is at the heart of the financial crisis we’re in. Managers of these institutions entrusted decisions to analytical models…