Blog Posts: Demand Management
Last year I spoke at GE’s “Minds + Machines” event in Chicago. The event was both a product-oriented conference from a leading vendor in the emerging “industrial internet” category, and a fascinating example of how a big company like GE…
In June, I wrote about the need to fund portfolios of analytics as opposed to individual projects in order to enable analytic innovation. Tied to that theme is a common pitfall with corporate budgeting that I’d like to address here.…
Large companies tend to play it safe, and that’s often an understatement. When it comes to getting funds approved for a new project, most companies have a formal process that must be followed. This process typically includes detailed assessments of…
Did I get your attention? Good! I know that CBIMBDMLAAS is a mouthful, but I am confident that I will be able to round up some funding pretty easily for my new company that will be focused on the CBIMBDMLAAS…
I spoke last fall at the Google Analytics Summit in Mountain View, and couldn’t help being impressed with the pace of change at both Google and the marketing profession in general. As an aside, it struck me that Google today…
As we enter 2014, we are in the middle of a fundamental transformation in the way businesses view analytics. Analytics are now seen as core to a business. Analytics matters. I am extremely pleased to see this happen and that…
I had the opportunity back in June to attend IIA’s CAO Summit in Chicago, where I sat on a panel discussing the topic “Creating an Analytics Culture.” The session was kicked off by Tom Davenport, the recognized ‘guru’ of analytics…
There are many challenges to incorporating big data into analytic processes - technical, skill set, and cultural challenges for example. But you must also consider the challenge of thinking differently about the analytics you need to do and how you…
One of the best ways to improve the power of your analytics is to include some totally new information. The use of new information can enable huge leaps in the effectiveness, predictive power, and accuracy of your analytics. Most of…