Blog Posts: Demand Management
Want to uncover interesting ways to drive value from data? Most organizations focus primarily on internal opportunities that support their business, such as understanding customers better, determining how to more…
“You have zero privacy anyway…Get over it.” That was the harsh 1999 comment by Scott McNealy, then CEO of Sun Microsystems, to a group of reporters and analysts.According to one…
Historically, most analytics have had laser focus on specific entities like a customer, a product, a vendor, or a variety of others. When performing analysis, the focus is usually purely…
Last year I spoke at GE’s “Minds + Machines” event in Chicago. The event was both a product-oriented conference from a leading vendor in the emerging “industrial internet” category, and…
In June, I wrote about the need to fund portfolios of analytics as opposed to individual projects in order to enable analytic innovation. Tied to that theme is a common…
Large companies tend to play it safe, and that’s often an understatement. When it comes to getting funds approved for a new project, most companies have a formal process that…
Did I get your attention? Good! I know that CBIMBDMLAAS is a mouthful, but I am confident that I will be able to round up some funding pretty easily for…
I spoke last fall at the Google Analytics Summit in Mountain View, and couldn’t help being impressed with the pace of change at both Google and the marketing profession in…
As we enter 2014, we are in the middle of a fundamental transformation in the way businesses view analytics. Analytics are now seen as core to a business. Analytics matters.…