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Blog Posts by Bill Franks

One of the legendary events in the history of analytics was the original Netflix prize. The event led to a terrific example of the need to focus on not only theoretical results, but also pragmatically achievable results, when developing analytic…
I was on a panel for the news media community at the Teradata Partners conference a few weeks back. Our discussion centered upon how marketing is changing in today’s big data world. As the discussion started, something hit me like…
The Internet of Things (IoT) is a topic that is continuing to rise in buzz and interest. The IoT has been rapidly arriving around us whether we realize it or not. However, the sensor technology behind the IoT and the…
If you’ve followed the news recently, I don’t need to tell you that cyber security is a topic of major importance today. It seems that every week there is another revelation of a security breach at an organization thought by…
It’s a classic scenario. Two people meet at a party. They chat and then exchange information. However, they never speak or meet again. It is as though the contact information was never exchanged. So, what happened? Was there never intent…
I spend a lot of time these days talking with companies about the need for a formal approach to enabling what is often called “discovery analytics” or “exploratory analytics.” What I find is that many people have a fundamental misunderstanding…
The past couple of years, my kids participated in The Hour Of Code. If you haven’t heard about the initiative, check it out. Basically, a wide range of Silicon Valley titans teamed up to provide kids with age-appropriate introductions into…
In my last blog, I laid out some facts that call into question the extensive effort many organizations put into attributing individual customer sales to individual marketing touch points via common attribution methods. To summarize, Suresh Pillai, head of Customer…
One of the hottest topics in analytics today is marketing attribution. Attribution, for those unfamiliar, is the process of assigning credit to various marketing efforts when a sale is generated. In the modern world, this is no easy task. There…