Blog Posts by Bill Franks
One of the legendary events in the history of analytics was the original Netflix prize. The event led to a terrific example of the need to focus on not only…
I was on a panel for the news media community at the Teradata Partners conference a few weeks back. Our discussion centered upon how marketing is changing in today’s big…
The Internet of Things (IoT) is a topic that is continuing to rise in buzz and interest. The IoT has been rapidly arriving around us whether we realize it or…
If you’ve followed the news recently, I don’t need to tell you that cyber security is a topic of major importance today. It seems that every week there is another…
It’s a classic scenario. Two people meet at a party. They chat and then exchange information. However, they never speak or meet again. It is as though the contact information…
I spend a lot of time these days talking with companies about the need for a formal approach to enabling what is often called “discovery analytics” or “exploratory analytics.” What…
The past couple of years, my kids participated in The Hour Of Code. If you haven’t heard about the initiative, check it out. Basically, a wide range of Silicon Valley…
In my last blog, I laid out some facts that call into question the extensive effort many organizations put into attributing individual customer sales to individual marketing touch points via…
One of the hottest topics in analytics today is marketing attribution. Attribution, for those unfamiliar, is the process of assigning credit to various marketing efforts when a sale is generated.…