2016 Analytics Symposium Summary

Theme 1: Technology & Innovation

IIA co-founder, professor, and author Tom Davenport described the evolution from traditional analytics (Analytics 1.0) to augmented automation (Analytics 4.0). He discussed the emergence of the Cognitive Era and implications of augmented automation. SAS thought leader Analise Polsky provided examples of how artificial intelligence is being used in marketing analytics.

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The Big Ideas

  • Analytical change is rapidly accelerating as organizations have moved from traditional analytics to the Big Data Era to a period of fast business impact from the data economy. The next

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