Customer Profitability Analytics and Management
The Big Ideas
Although analytics within the CFO’s finance and function lags several years behind other line functions, such as marketing and supply chain management, there are opportunities for it to apply advanced business analytics to support sales and profit growth.
Since customers are the primary source of financial value and wealth creation for its shareholders and owners, then it is logical that the CFO’s function should expand its profit margin measurement, reporting and analysis beyond its typical restriction to only products and standard service lines. It should also