Last week I spoke for IIA at Predictive Analytics World. Whereas I often speak to executives who aren’t yet persuaded of the virtues of analytics, at this gathering—which also included attendees of the Marketing Optimization Summit and Text Analytics World—that wasn’t the problem. I was preaching to the converted, who already undertake a wide variety [...]
Last week in the IIA we did a webcast for our Retail Analytics Research Council on “next best offers.” I’ve been doing some research on this issue with John Lucker and Leandro DalleMule from Deloitte. I don’t want to give away the punch line of the webcast—or the article we hope to write for Harvard [...]
We tend to assume that executives want the right answers about what’s driving their businesses, and that they will gravitate toward analytics as a means to provide them. However, that isn’t always the case, and probably should never be assumed. Here’s an example. A few weeks ago, at a conference for financial executives interested in [...]
