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Blog Posts: Culture

If big data and analytics are the powerful business resource that I think they are, they need someone to champion and oversee their usage in organizations. The problem is that many organizations don’t really have someone in charge of these…
I spoke last fall at the Google Analytics Summit in Mountain View, and couldn’t help being impressed with the pace of change at both Google and the marketing profession in general. As an aside, it struck me that Google today…
I had the opportunity back in June to attend IIA’s CAO Summit in Chicago, where I sat on a panel discussing the topic “Creating an Analytics Culture.” The session was kicked off by Tom Davenport, the recognized ‘guru’ of analytics…
INTRODUCTIONBig-thinking gurus often argue that we have moved from the agricultural economy to the industrial economy to the data economy. It is certainly true that more and more of our economy is coordinated through data and information systems. However, outside…
One of the most discussed concerns surrounding big data today is privacy. While many powerful analytics are possible with the detailed data that is now collected on each of us, the sensitive nature of much of that data requires rethinking…
There are many challenges to incorporating big data into analytic processes - technical, skill set, and cultural challenges for example. But you must also consider the challenge of thinking differently about the analytics you need to do and how you…
One thing that has struck me recently is that most of the focus when discussing big data is upon the technologies involved. The consensus seems to be that the biggest challenge with big data is a technological one, yet I…
There is a lot of hype about the new position of “Data Scientist” (see January’s Fortune magazine). I am always happy for analytics professionals to get recognition and excitement about what we do and I’m not really hung up on…
How will the adoption rate of applying analytics accelerate? Who in an organization might emerge as the primary driver? Will it only be the CEO? Analytics is certainly embraced in functions such as marketing for customer and prospect analysis and…